Understanding Your Customer: Designing Solutions That Create Real Value

On 23 July, students took part in a Masterclass on "Understanding Your Customer: Designing Solutions That Create Real Value", delivered by Pat Chaisang, Founder & CEO of Wayble.

Drawing on her experience helping organisations solve real business challenges, Pat introduced students to practical approaches for understanding customer needs, identifying target audiences, validating ideas, and designing solutions that create meaningful impact.

Throughout the session, students explored the importance of customer-centric thinking and learned how a deeper understanding of users can transform promising ideas into solutions that deliver real value across a wide range of industries.

The masterclass encouraged students to look beyond the product or service itself and consider the people they are designing for an essential mindset for innovation, entrepreneurship, and future business success.

A sincere thank you to Pat Chaisang for sharing her expertise, experience, and valuable insights with our students.