Welcome Professor Christian Van Buskirk from University of Victoria! Thursday, 6th February 2025

We are delighted to welcome our first Visiting Professor from University of Victoria, Canada!

Professor Christian Van Buskirk will be visiting the Global Academy to run a Masterclass and meet students on Thursday, 6th February 2025 between 4.30pm-6pm.

Professor Van Buskirk brings over 25 years industry experience in the private and public sectors to his position as assistant teaching professor at Gustavson Business School at the University of Victoria, ranging from marketing and coordinating province-wide tourism initiatives to owning and operating a destination marketing organization (DMO) and customer experience management consulting business. Christian has worked with both for-profit and not-for-profit organizations to create and execute marketing and management initiatives in areas including experience management, observational research, branding and marketing communications.

Christian joined the Gustavson Business School in 2014 and teaches in all levels of the business school, from first to fourth year as well as in our MBA program. He teaches several courses in the area of marketing and management. He was the recipient of the Gustavson School of Business Excellence in Teaching Award in 2020.

Most recently, Christian has been involved in community-based tourism skills and tourism entrepreneurship skills training as well as sustainable tourism education. Christian acts as the North American representative on a 3-year project, funded by the LEGO Foundation as part of the United Nations-supported initiative, Principles of Responsible Management in Education (PRME). As part of this pedagogy expert team, he collaborates with a global education community to develop a “Playbook” of teaching materials and instructional strategies that will give educators effective ways to teach sustainable, responsible management to business students.